Volkswagen Studying Possibility Of Introducing A Budget Brand For- Ndian Market

After China, the European car maker Volkswagen is to launch budget car in the eyes of the Indian market . Volkswagen's Chinese subsidiary budget car launch in China is working to finalize the decision . Volkswagen cars are known for premium quality and premium hatchback and sedan segment holds strong grip . However, he managed the budget plan of the company car priced below Rs 5 lakh car will make its place in the market .The 2.5 million Indian passenger vehicle market Kanjyumron 50 to 60 per cent is only able to address. Volkswagen cars are known for premium quality and premium hatchback and sedan segment holds strong grip. However, he managed the budget plan of the company car priced below Rs 5 lakh car will make its place in the market.


The Company may decide in about a year . If his plan was successful in entering this segment , it will take at least 3-4 years . Meanwhile, the company will accelerate localization and local level that will install the engine and gearbox plant . It makes him less than Rs 5 lakh cars in the Indian market to take off easily. Mahesh Kodumudi MD and Chief Representative of Volkswagen India said , " We are serious about budget car for India are considering . As in China , we have to consider all possibilities . My team is working closely with China and Germany the team . We are seeing that are best suited for the Indian market and what would be practical . " Kodumudi build a car for the Indian market designed for the Chinese market may be different from the car . "The low cost car designed for China's low-cost car for the Indian market can not . " He said the next phase of growth for 2011-12 Volkswagen began a process of consolidation . Volkswagen is working towards making the customer's experience fantastic . The company may soon be introduced branding campaign . Now Volkswagen plans to launch 6-7 new brands is growing .